Marketing your Club online, websites, Web 2.0, Social Media - our world is constantly evolving. There are many challenges facing the NSW Club Industry today - social, economic and just plain life cycle evolution (amongst some) considerations that Club Marketing Managers are facing today.
I think it is fair to say, that through my experience with www.clubsational.com.au I have learn t a lot about many of these areas. And certainly, I am and will still continue to learn - through participation and sharing.
I am interested in being able to share this experience and continual process with Marketing Managers, in particular Club Marketing Managers, who can see the benefit in being online & utilising technology as an important method of communication, co-operation & community. Why not learn together - the old saying goes - 'united we conquer!'
I think it is important to understand that the generations embracing social media and two way conversations with their experiences, both positive and negative is a way forward and that there is NO going back. Conversations and media can no longer be 'controlled' or move in only one direction. But how do we embrace this revolution and move forward as an industry?
We have to be willing, and able participants and this includes listening, sharing and in some cases a little bit of guts, well 'no guts, no glory!'.
I have established a Facebook Group called Clubsational. Shortly I will be inviting Club Managers and Marketing Managers whom I have met or who have shown an interest in online, technology and Marketing to join this group to share in the learning experience, ideas and the future of the Club Industry. Watch out for your email invitation coming through - otherwise - you can find the group on Facebook under 'Fina a Group' and type in Clubsational and request that you become a Member.
Remember to read my article in the July issue of ClubsNSW magazine on Search Engine Optimisation (SEO)
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