Generation X , Y and Beyond - Getting People Into Your Club!

Its no secret that it's the younger generation that generally have the disposable income and seek out great places to catch up with friends over a few drinks on a Friday and Saturday night (or infact any night and why wouldn't you while you can!!). It is also no secret that Clubs need to constantly replenish their Membership base as a result of non renewals and, God bless their Souls, older members moving on (with all due respect).

Well, I have spoken a little bit of late on Social Media and Web 2.0, but even more basic than that is the need to get as many Club Members whom have an email address on Clubs Membership Database with these details, including Mobiles. If the penetration of the internet in Australia is now 90% of households have access to it, then of course email must be almost at the same level.

This is valuable marketing information, particularly for Generation X and Y who don't always plan a long time ahead and appreciate a quick SMS or email advising them of upcoming events, attractions, promotions etc. If your not collecting email information or actively pursing it - you should be. Email and SMS is a fraction of the price of Direct Mail and it is straight to the source with virtually no time delay and can be implemented on a regular basis.

It's interesting, I have had some Club Managers say to me, our demographics are skewed to the retired population. Don't take for granted that even if this is the case, that they therefore don't have email, because you'll find its just not the case. In many cases, age is not a barrier to how people embrace technology, particularly because we are talking about 'communication'.

One way that you can really measure SMS and E-Marketing Campaigns is to link a promotion or offer to the content. If your Club is a Clubsational Member, they can do this really easily by creating a link in the email to your Club Brochure page on www.clubsational.com.au and updating your Clubsational Discount Voucher offer accordingly! Not only can you measure your hits on the day of your E Marketing, but you can measure the voucher redemption rate from your Discount Voucher offer. And with Clubsational Membership, you can do this daily, weekly, monthly as often as you like with no restrictions.

In times like now, when revenue and the number of people in your Club is under pressure, why wouldn't you try any means you can to 'Get More People Into Your Club!'

The innovators in the Club Industry, will be the Winners!