Beat Your Drum, Make Some Noise, Tell The Community How Great You Are!

It’s interesting, every day we learn something new, consciously or subconsciously. Sometimes someone says something to you and it really sticks in your head. I had a university lecturer, who was a bit of a strange character, I always remember him because he used to sit on the desk in tutorials and wrap his white handkerchief around the end of his pencil and then proceed to clean the inside of his ear with it. Not the most pleasant site to see when you’re a 19 year old student. Anyway, one particular lecture he said to the class, no matter what you do in life or where life takes you…….’you must read widely and you must read well!’, I found it strange at the time, but he was right. The world, the economy, society, trends, fads, fashions…..our surroundings and the drivers of them are constantly changing. Unless we read widely and read well (take it in), how do we cope with these changes? How do we plan for the future? And how do we take advantage of the opportunities that are surrounding us each day? This thought process is one of the reasons that I try to read as widely as time permits, but as a minimum I am an avid fan and enjoy the BRW (Business Review Weekly) and the new NETT magazine (centred around business and online). We can learn so much from each other and that is what I believe adds value and meaning and purpose to our lives. Its one of the reasons that I discipline myself to send out a monthly newsletter to as many Clubs in NSW as possible with some tit bits of information either marketing or online that I think they can benefit from.
Clubsational is an online business that will continue to grow and I believe will continue to add more and more value to Clubs of all sizes in NSW. The great thing about online, and a big benefit to Clubs, is that having a hub for Clubs online can really take advantage of the most powerful form of marketing….word-of-mouth recommendations. I think this is something that Clubs could leverage really well within their individual communities. Go the word of mouth, create the ‘noise’ in your local market. Some Clubs are not getting the number of people into their Club that they would usually do……create some noise, some excitement and have an offer that is attractive and affordable. I think ClubsNSW does a good job of telling the state in general that ‘Clubs are Good and Do a Lot for the Community’ but does your Club tell your local community how good you are and what you do and offer the community??? Editorial in your local newspaper is a great way of doing this…and for goodness sake…..with the amount of money that most Clubs have spent in the past on local press…most papers should provide this opportunity. As Australians, I think we are relatively humble and don’t like to big note ourselves, but face facts, now is the time when you need to be beating your own drum and telling people….we are sensational, we need the communities support, we support the community, we have great facilities…..come and utilize our facilities and enjoy your next meal in our Club. Other Clubs are saying that people are still coming into clubs…but just not spending what they would in the past. Well if they are coming in, but not spending…….why wouldn’t you promote online discount vouchers such as Clubsational, a cleverly developed discount voucher offer may be exactly what they need!