The Power of Online All The Time!

It never ceases to amaze me - the internet that is. It is 2008 and technology and the world wide web has well and truely penetrated all walks of life, age groups and demographics. When I first set off creating and developing www.clubsational.com.au - essentially an online directory of Clubs around NSW, I said to Club Managers that it had the potential to capture the 'travelling' customer and their patronage. The questions raised were - yes but would they have the internet and how would they find out about you and would they use your website? Well unanimously yes and I can prove it. I had an email two days ago from a couple travelling in their motorhome, they had found out about clubsational.com.au through - yes - Google - alright, and their comments were;

"My wife and I are are travelling around in a motorhome. We always try to visit clubs for our lunches and dinners preferably where wireless internet access is available. We use it to keep in touch with families during our travels.".

This is key information - why? not only does it confirm that they are technology and internet savvy, but they are utilising Clubs facilities and spending money there on their travels. Bingo. A new market for those tourist destination Clubs to draw in the travellers. According to the Campervan & Motor Home Association of Australia there are over 30,000 people travelling in motorhomes at anyone particular point in time and more than 51,000 active members of the association. Now that is a valuable bit of market information that could be used to the benefit of the industry.